Luvly is a mobile app dedicated to facial yoga and skincare routines. It offers guided exercises to tone facial muscles, combined with personalized skincare programs. The app operates on a freemium model: some free content, then a paid subscription to access all features.
Automatic renewal and billing: the trap that Luvly does not highlight
Before discussing pricing, a technical point deserves attention. Luvly uses trial periods with automatic renewal. In some markets, these trials last only a few days.
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Billing starts at the end of the trial period if the subscription has not been canceled at least 24 hours before the deadline. This 24-hour window is managed by Apple or Google, not directly by Luvly.
Another often misunderstood point: deleting the app does not cancel the subscription. Uninstalling Luvly has no effect on billing. Cancellation must be done manually in the subscription settings of the Apple ID or Google Play account.
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Users on Reddit report being charged several months after deleting the app due to not having taken this step. To read a review of the Luvly subscription that details this mechanism, the distinction between uninstallation and cancellation is well explained there.
Luvly cannot cancel or refund a subscription purchased through the stores. Any refund request must go through Apple or Google, which most online content fails to specify.
Luvly subscription pricing: why prices vary from user to user
The prices displayed for Luvly are not fixed. The company constantly tests different promotional plans based on country and platform. A user in France on iPhone may see a different price than a user in Canada on Android.
This dynamic pricing strategy explains the discrepancies in online feedback. Some users mention aggressive offers at sign-up, while others find the prices high from the start. The prices displayed in social media ads may also differ from those offered in the app itself.
Luvly generally offers several plans:
- A weekly subscription, the most expensive when calculated monthly, often used as the default option at sign-up
- A monthly subscription, more advantageous than the weekly but still with automatic renewal
- An annual subscription, which represents the lowest monthly cost but commits for a long duration
The weekly plan deserves particular attention. It is sometimes pre-selected in the interface, and its cumulative cost over a month far exceeds that of the monthly subscription. Check the selected plan before confirming to avoid an unpleasant surprise on the first bill.
Luvly features: facial yoga and skincare programs
The app is divided into two main sections. The first concerns facial yoga: guided video exercises that target different areas of the face (forehead, cheekbones, jaw, eye contour). The sessions last a few minutes and are organized into progressive programs.
The second section focuses on skincare routines. Luvly offers skincare recommendations tailored to skin type, with daily reminders to follow the routine morning and evening.
The free version provides access to a limited number of exercises and programs. The subscription unlocks:
- All facial yoga programs, including those targeting specific issues (frown lines, double chin, sagging)
- Personalized skincare plans with progress tracking
- Educational content on cosmetic ingredients and massage techniques
- No ads in the interface
Positive reviews praise the quality of the videos and ease of use. Negative reviews focus almost exclusively on billing and the perceived difficulty of unsubscribing.
Results of facial yoga: what users report
Feedback on forums like Reddit is mixed. Some users notice visible firming after several weeks of regular practice. Others see no notable difference.
Consistency seems to be the determining factor: results, when they exist, appear after sustained daily practice over several weeks. Facial yoga is not a quick fix, and Luvly does not claim otherwise in its official descriptions.
Cancelling the Luvly subscription: the concrete steps to follow
Since Luvly does not control subscriptions made through the stores, the procedure entirely depends on the platform used.
On iPhone, cancellation goes through Settings, then the account name at the top of the screen, Subscriptions, and finally selecting Luvly to cancel the renewal. On Android, you need to open Google Play, access the Subscriptions menu, and cancel from that interface.
Cancellation must occur at least 24 hours before the renewal date. After this deadline, the next period is billed, and no automatic refund is provided. To obtain a refund after an unwanted charge, the request must be directed to Apple or Google via their dedicated forms, not to Luvly.
Luvly subscription: the conclusion
The app offers quality content for facial yoga, with structured programs and a polished interface.
The issue lies with the business model. Variable pricing, short trial periods with automatic renewal, and frequent confusion between uninstallation and cancellation create legitimate friction. Before subscribing, the most useful precaution is to note the exact trial end date in your calendar, then check which subscription plan is pre-selected in the payment interface.